Business Strategy Manager (E-Finance Strategy & Planning) / Senior Business Strategy Manager (E-Finance Strategy & Planning)

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • Bank Of China (Hong Kong) Limited
  • 14 Nov 18

Business Strategy Manager (E-Finance Strategy & Planning) / Senior Business Strategy Manager (E-Finance Strategy & Planning)

Responsibilities:

  • Assist senior management in formulating and implementing E-Finance strategies to derive highest value from target customers by understanding their financial needs, aiming to achieve the business targets, improve customer experience and attain significant market presence
  • Analyze target customers' e-lifestyle, banking behavior & needs by referencing market research and customer profile to derive holistic O2O customer journey
  • Propose scenario-based E-Finance propositions and products which can fulfill target customer needs so as to acquire new customers, enhance usage, up/cross-selling and loyalty
  • Drive the transformation of existing or creation of new service & sales process leveraging on digital channels to uplift the customer experience in the digital era, by leading the design, enhancement and implementation of E-Finance initiatives for achieving the designated business objectives
  • Collaborate with channel, product and segment managers to review and integrate individual product service & sales process from customer perspective, thus uplift sales effectiveness and transaction efficiency in digital channels
  • Lead the team to plan, drive and monitor E-Finance marketing strategies by working with counterparts to carry out PR activities and promotional campaigns to establish the Bank's innovative image and leading position in E-Finance aspect
  • Assist in the smooth operation of E-Finance Centre as the major setup to deliver and achieve the Bank's E-Finance strategies

Requirements:
  • Degree or above in Business Administration, Marketing, Finance or related disciplines
  • At least 5 years' solid working experience in product / customer management and digital channel development in banking or FinTech industry
  • Familiar with financial products and operations / service enhancement, and with the drive to strive for success
  • Proven track record and sound knowledge in business development, customer experience and digital channel management
  • Be innovative with good organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua
  • Candidate with more experience will be considered as Senior Business Strategy Manager
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