Head of Customer Analytics

  • Negotiable
  • Hong Kong
  • Permanent, Full time
  • Talent Axis
  • 19 May 19

Our client, a well-established bank, is now seeking an experienced candidate to join their team.

Responsibilities:

  • Cover Retail Banking Group
  • Lead sub-teams to perform pre-campaign analysis and generate targeted customer base.
  • Formulate strategies and plans for campaign tracking, post evaluation and campaign fulfillment.
  • Conduct tracking and evaluation of marketing programs to enhance its effectiveness and increase customer profitability.
  • Support segments targeting to promote usage & boost up active customer base of digital banking with collaboration with e-acquisition and usage team.
  • Tracking traffic and customer behavior across digital assets including website and mobile applications.
  • Extract insights from data sets for product development, evaluates and identifies opportunities.
  • Collaborate with business users and channel teams to drive business cases on providing the next best action to customers
  • Establish the business case result with regular review

Requirements:

  • Degree holder or equivalent.
  • Minimum 10-15 years of working experience in banking / financial industry, preferably in data mining and database marketing for e-business/e-channel.
  • Proficiency in statistical tools, database software such as SAS, MS-Access, Excel.
  • Analytical with excellent business and market sense.
  • Good sense of ownership and servicing mindset.
  • Good command of written and spoken English and Chinese (including Putonghua).