Senior Officer, Data Analytics Senior Officer, Data Analytics …

Prudential Hong Kong Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Prudential Hong Kong Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Senior Officer, Data Analytics
At Prudential, we understand that success comes from the talent and commitment of our people. Together, we have a shared vision in securing the future of our customers and our communities. We strive to build a business that you can shape, an inclusive workplace where everyone's ideas are valued and a culture where we can thrive together. Our people stay connected and tuned in to what's happening around us, keeping us ahead of the curve. While focused on the long-term, we look to the future to bring growth, development and benefit to everyone whose lives we touch.

Assist customer strategy team in driving campaign initiatives, deploying statistical models to optimize marketing efforts and support data analytic infrastructure projects to help achieve customer value growth

Job Responsibilities:

• Assist in developing customer database and marketing campaigns to help achieve customer value growth

• Conduct customer analysis to identify campaign opportunities, execute lead generation campaigns and support campaign fulfillment

• Participate in the implementation of customer segmentation and the deployment of product propensity models to optimize marketing efforts

• Work with Distribution Channels on campaign execution to ensure the leads quality

• Work with IT to prepare UR and perform UAT for data analytic infrastructure projects

• Conduct post campaign analysis and ensure campaign measurability with test & control set up

• Support MI and regular reporting for customer and campaign KPI monitoring.

Job Requirements:

• Degree holder in Mathematics, Econometrics, Actuarial Science, Marketing Analytics or Statistics

• Minimum 3 years of working experience in data analytics

• Extensive understanding about insurance industry and Distribution Channel

• Good communication skill with all levels (from management level to sales agents)

• Good presentation skill

• Strong strategic thinking, broad knowledge and perspective, can anticipate future consequences and trends accuratelyProject management skill

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