Work as a close partner with business heads and oversee the development of annual strategic communications plans, specifically designed to support business goals, promote capabilities, and influence target audiences.
Forge strategic partnership with business heads and country general managers to increase the quality and intensity of the communications support for key growth and business initiatives.
Work with the businesses to devise, develop and execute a range of communications tactics to support business objectives, including: advertising, public relations, client events, conferences and other promotions.
Collaborate with communications colleagues from Brand, Advertising, Social Media, Public Relations, and CSR to assist the growth and client engagement.
Provide strategic guidance on B2B communications with a strong, consistent business narrative.
Team up with social media team to develop digital strategies and content to effectively reach and engage with target clients and prospects in multiple geographies.
Monitor on-going marketing trends and tactics so the business can employ the most advanced and effective marketing practices available.
Develop a centre of excellence around the management, development and execution of content activation and thought leadership strategy for QNB.
Place effective and comprehensive measurement plans in place for marketing programs, drive continual testing approach and facilitate sharing of results to drive better outcomes.
Work closely with brand and in-country communications team for seamless execution of cross-market brand management process.
Assist in the implementation of global brand architecture across all regions to ensure consistency in messaging in all communication channels.
Agree with the Brand teams a communication evaluation process in order to monitor the quality of communication material based on QNB brand CI.
Collaborate with business teams in developing communication strategies for value propositions based on client and competitive research.
Support the regular update meetings to engage internal and partner teams on key customer KPIs and qualitative feedback and present regular action-driven plans to impact those drivers.
Utilize client data and insights to make well informed, ROI driven decisions.
Instil strong project management and work flow processes that allow for cross functional alignment and productivity/ priority management.
Structure and actively manage the regional communications team as they execute all communications tactics and tools that are identified as part of annual communication plans.
Instil planning methodology allowing team to proactively provide strategic advice and ideas to promote and market the businesses.
Place a priority on people development, including ensuring strong organization structure and talent & succession plans in place and transparent, open environment that encourages creativity and ownership.
Develop, train and mentor teams. Directs regional heads and managers in the performance of their operating responsibilities.
Establish clear measures of success and client analytics to assist with the deployment of communication team resources.
Ensure team is quickly reacting when required to assist business teams on new opportunities in the market that allow QNB to effectively and uniquely position our offering to clients.
Hold periodic meetings with GM Communication to elaborate on the Global Client Services vision.
Develop local capability and enforce Qatarization.
Develop and maintain Business Relations with international Branches, Representative offices and Subsidiaries and facilitate the work flow.
Keep the GM Group Communications up to date on all projects, emerging ideas and issues that face the team in Global Client Services.
Take decision with limited information and ambiguous situations.
Take unpopular and tough decisions in the interest of the organization.
Provide assistance or coaching as needed and express confidence in the individual.
Clearly articulate resource requirements and obtain management approvals for the same to ensure successful change while balancing the resources in most optimum manner.
Understand the changing dynamics of situations accurately and respond in a manner that helps the organization in adapting to the new situation effectively.
QualificationsUniversity graduate with a degree in Business Marketing, Communications or Business Management.
Minimum of 15 years’ experience in financial services marketing and product management, preferably in Retail and Corporate Banking with at least 6 years managerial capacity within a certain function.