Officer Local Advertising (Qatari National Only)
Established in 1964 as the country's first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.
QNB Group's presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.
QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor's (A), Moody's (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.
Based on the Group's consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.
QNB Group has an active community support program and sponsors various social, educational and sporting events. Role Summary:
You will be responsible for liaising and managing the relationship with the international and local advertising agencies and will act as the focal point of contact. The incumbent will also handle responsibilities relating to Media schedule management (TV, newspaper, magazines, publications etc.) relating to the local advertising efforts. Role Description:
Implement the desired budgets to facilitate the delivery and execution of the Group Communications strategy pertaining to Advertising.
Provide inputs in the creation of Key Performance Indicators (KPIs) for performance monitoring and quality measurement purposes for the Advertising unit and assist in monitoring their achievement on periodic basis.
Identify key international and local state advertising agencies; establish and maintain relationships with them.
Develop a strong partnership relationship with international and local newspapers, television stations and other media communications.
Implement the departmental policies and procedures which will set out the principles, methodology and techniques to establish an effective local advertising policy.
Oversee the execution of local advertising strategy.
Follow up with Coordinator Advertising on any updates on strategic planning and advertising projects made in international market. Report critical inputs received to Head of Local Advertising.
Define local advertising, sales promotional and media objectives, work with international and local advertising agencies and internal staff to achieve these objectives on time and within budget.
Supervise and facilitate the completion of all local advertising and promotional materials for assigned product categories by working with in-house staff and outside agencies and vendors.
Manage the current database of international and local sponsors and advertisers, and developing relationships with new international and local sponsors and advertisers.
Plan and schedule international and local advertising activity for certain business units. The incumbent is also responsible for pulling together all individual business unit plans to form an overall local advertising strategy.
Assist in designing and developing the localadvertising strategy.
Manage day to day issues, including counselling and grievance/disciplinary issues. Recruit new staff as appropriate.
Proven experience in outlining direct marketing strategies, managing plan development and implementation, analyzing results and recommending and refining follow-up strategies and plans to improve plan results.
Extensive knowledge of advertising techniques and how to select and apply the use of them to meet campaign objectives
Evidence of ability to track and evaluate effectiveness of international and local advertising campaigns
Exercise high degree of initiative and thinking to perform complex tasks where no procedures or processes are available.
Maintain an understanding of all pertinent regulations as well as best practices pertaining to the overall operations of the Group. Qualifications:
Bachelor degree preferably in Advertising related discipline.
Minimum of 3 years experience in a major bank of which at least 1 year in a in a similar function.
Note: you will be required to attach the following:
1. Resume / CV