Director, Business Banking Product & Implementation (UAE National Only) Director, Business Banking Product &  …

First Abu Dhabi Bank
in Abu Dhabi, Abu Z aby, United Arab Emirates
Permanent, Full time
Last application, 13 Jun 21
First Abu Dhabi Bank
in Abu Dhabi, Abu Z aby, United Arab Emirates
Permanent, Full time
Last application, 13 Jun 21
Job Purpose:
  • To increase focus on the Local markets and drive commercialization of existing and new products specifically for the Business Banking Group segment, within cash management. Individual will be responsible for product development & Management, including various products bundles, customized propositions and help create marketplace where FAB products and services can be offered.
  • Work with Channels/IT/Operations to ensure that all SME products/ propositions are reviewed regularly to ensure that they are relevant and fit for purpose
  • Responsible for GTB solution implementation for the duration of the implementation life cycle including project management, by exploring customers’ requirements and formulating project plans
  • To work with regulators, industry forums in proactively identifying new opportunities and support the GTB business with new ideas and solutions to increase Share of Wallet.

Key Accountabilities:

  • Accountable for the Product Management/Product Development activities including delivery of the propositions through appropriate channels, product P/L, pricing and commercialization. Products in scope are 
  1. Liability balances (CASA) & Account Packages
  2. Product Bundles including appropriate delivery channels
  3. Working Capital solutions including, but not limited to Collections, Payments, Payroll etc.
  4. Specific needs of the economic and country landscape like BASHR proposition
  5. Specific initiatives to create SME market place for x-border transactions
  6. Customised Propositions
  • Interact/ Co-ordinate with relevant channels team for end-to-end product functioning and ensure that the client touch points and channels related to payments are in line with the competition/market/client expectations
  • Manage the Liability portfolio and ensure that FTP policies are in consonance with business growth and regulatory guidelines. Knowledgeable and experienced in Transfer Pricing techniques to help earn favourable policy treatment
  • Evaluate and recommend new ideas/solutions, acting as 'Customer's Voice' and delivering bottom line benefit. These can be on the areas of new proposition, Technology, Regulation, Industry and Market infrastructure.
  • Responsible for the Collaterals, website content, go to market strategy and product communication strategy for the segment.
  • Responsible for managing the external vendors to support and enhance the proposition from time to time. This will involve agreeing and monitoring service levels, and ensuring end-to-end client delight
  • Support implementation of all product/channel proposition including specific Digitisation initiatives. Ensure appropriate Implementation SOPs are available for complex deals involving BBG clients
  • Continuously reduce implementation cycle time, minimize deal slippage & associated revenue conversion lead time, all aiming to improve Time-to-Revenue. Accurately report project status, escalating effectively for “on hold” & slow moving deals
  • Manage the Products in line with the Product Life Cycle(PLC) from Business Cases to the actual delivery and commercialization. This will involve management of the UAT and signoff of the same
  • Perform other activities as appropriate assigned from time to time by Head of Cash Product Management


  • 5-7 years of relevant experience in individually driving product launches, strategize product roadmap and managing P & L
  • knowledge of Cash Management, including Payments, Collections and Liquidity solutions including Regulations and competitor offerings
  • knowledge of channel applications especially in the GTB business

Key Attributes

  • A confident self-starter, motivated, with aptitude and willingness to undertake self-learning
  • Must demonstrate a keen interest to learn the business and its processes, in order to best support our clients
  • Must demonstrate the ability to analyze and understand complex problems, make sound (technical) decisions, provide recommendations, and communicate solutions in a proactive manner
  • Must have excellent verbal and written communication skills and be able to articulate concepts effectively to Business users, operational teams and technologists at all levels of seniority within the client and the bank
  • Ability to have a consultative approach with IT and business partners within both the bank and the client
  • Must have work experience in electronic banking channels


  • Service driven approach
  • Ability to convince clients and interact with them in good and difficult conditions
  • Analytical skills to track revenue opportunities.
  • Strong interpersonal skills
  • Revenue driven and solution based mind-set


  • Minimum university degree in Business Administration, Commerce or related discipline.
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